Have you thought about hiring a digital marketing agency but still haven't pulled the trigger? Maybe you think you can do it yourself, or you are considering hiring someone or getting an intern. Before you do either I want to share three reasons you should hire a digital marketing agency if you are serious about growing your business this year.
- Years of Digital Marketing Experience at Your Fingertips
You hear about companies doing social media, email marketing, pay-per-click, affiliate marketing and the list goes on and on. It all sounds glamorous, but instead of doing the research and deciding what it best for their particular business, often times business owners jump right in and start doing a little of everything without having a strategy or plan in place. When you hire digital marketing agency you're getting years of experience for your brand or business. A digital marketing agency has experience in all of these different areas, and therefore will know which strategies to execute first to drive real results before expanding into new areas.
There is no cookie-cutter approach when it comes to marketing. Hearing the buzz about every business jumping on Instagram does not mean you necessarily need a strategy on that platform. There are lots of factors to consider before diving in head first. An agency is playing around in these different areas on a regular basis with a variety of businesses, so they know what typically works and what doesn't when it comes to online marketing. This saves you time, money and eliminates the frustration of figuring it out on your own. A good digital marketing agency should be a key player of your team.
- You Will Finally Have a Strategy That Generates Results
If you're like most businesses you already have your hands in social media. You may have even invested in pay-per-click advertising, email marketing or retargeting. But chances are you don't think any of these strategies actually generate results for businesses. If you believe that, it is likely because you don't have an effective strategy where everything is working together to generate results. Or you simply may not have the right tracking system. Therefore, you have no idea if the money you're spending is actually bringing you a return on your investment. The exciting part about having a digital marketing agency is that they pull together all of your marketing efforts and figure out how to make them works smoothly so they start generating the results you are looking for.
Having an effective strategy also means you have the right tracking in place so you can start to see your return on investment. Without this in place you are simply throwing money away. Tracking all of your marketing efforts allows you to see what’s working, what's not and how to make shifts and changes along the way. Think about it, let's say you are spending $2000 a month on your online marketing, but all of those dollars are spread throughout a number of different areas. It is likely you're not seeing much when it comes to results. But let’s say for the first month you decide to spend that entire budget directly on Facebook advertising. In this case the whole concept of putting all your eggs in one basket could work out well. Even if you don't get the results you're looking for, you gave it a try, tested it the right way, and can now move on to a different strategy that will produce better results. Hiring the right agency is going to figure all of this out for you. They can help you decide where to spend your marketing dollars so you start to get results quickly.
- Hire One Agency But Get the Benefits of Three Team Members
I speak with a lot of business owners who are thinking about hiring a full time marketing person. However when the conversation turns into what they expect out of this marketer, it is very clear they are looking for a sales person, a marketing director, and a strategist all rolled up into one. In fact, sometimes they even expect the person to be a professional graphic designer too. I get it. We’re all doing more with less, but let’s be honest, it is nearly impossible to find all of those qualities in one person. When you hire an agency, you don't have to hire any full-time employees and pay them salary and benefits. What you do get, however, is the experience of three team members; a graphic designer a strategist and a marketer. Your digital marketing agency should be coming up with new ideas and exciting opportunities to present to you every month. Like I said before, a digital marketing agency should be a key player on your marketing team.
If you are thinking about hiring a digital marketing agency I hope these three points will help you make the decision. Having run an agency myself and dealing with many businesses of all sizes, I highly recommend considering hiring a full-time agency to help create and execute an effective digital marketing strategy. If you have any questions or would like to speak with me further about hiring a digital marketing agency please email me at kate@katevolman.com or call me at 561-449-5322 and let’s schedule a time to chat.
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
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