Do I need to fire my inbound marketing agency?

A great inbound marketing agency will provide your business with long-term, ongoing strategic campaign development. They will use services such as content marketing and social media to drive traffic to your site, convert leads, and provide you with the reporting you need to review your campaign and make changes as needed. If your inbound marketing firm is unable to help market and advertise your business using these methods, and are remaining mum about why you aren't seeing an increase in business, then perhaps it’s time to fire the agency.

Here are four signs that indicate you might need to do away with your current inbound marketing agency.

1. Too much focus on “feel good” metrics

“Feel good” metrics, also known as vanity metrics, are the types of metrics that make you happy to hear about, such as more Twitter followers and Facebook likes. While these types of metrics are positive, they don’t necessarily mean that you’re getting more business. If your inbound agency is focusing too much on “feel good” metrics, ask them to focus instead on conversion metrics, which include forms that have been submitted, lead generation, and other data that reflects actual sales. If they can’t stay focused on conversion metrics, then you may need to kick your agency to the curb.

2. They share SEO ranking information but not link-building info

Some agencies focus largely on SEO, which is good, but may not have the ability to show you just how many links are pointing back to your site. Inbound links to your site should make up approximately 75 percent of your SEO strategy, which means that more inbound links could equate to improved SEO over time. If your agency uses tools such as HubSpot, Moz, and Google Webmaster to track inbound links, ask them to provide you with this data from these sources. If not, they may not have the ability or expertise to improve SEO in the long run.

3. Your data is not easily accessible

A great inbound marketing agency will allow you to have complete access to your reporting. Don’t work with an agency that is only willing to send you a report or screenshot once per month without providing you with login information. Being able to see your data will allow you to stay on top of your marketing campaigns, and allow you to work more closely with your agency in coming up with new strategies and solutions.

4. Potential customers are all being targeted in the same manner

If the inbound agency doesn't develop campaigns for each of your buyer personas, then everyone will receive the same message, which is largely ineffective. Your inbound marketing firm should segment out all consumers by their buyer personas so each can receive the message that appeals specifically to them. Plus, knowing all about different buyer personas will allow both your business and the agency develop more targeted marketing materials.

CallSource Home Services provides you with a number of reporting and tracking services that can help you find out if your marketing is in fact working for you or not. By utilizing our online platform and various solutions you will attract new leads and sell a higher number of your products and services. Contact me about how we can help improve your numbers and save you money while helping you reach your desired goals.

Request a free Demo today by sending an email to bschiftan@callsource.com or calling 818.644.7789!!!