Press release from mc square marketing – 27th January 2015
National Fish and Chip Awards 2015 - Marketing Innovation Award
Enfield marketing agency, mc square leads client to "batter" the opposition.
mc square marketing and Poppies Fish and Chips Restaurant are proud to be crowned as the Best in UK for Marketing Innovation. This accolade, awarded at a ceremony organised by Seafish UK at The Lancaster Hotel in Central London on 20 January 2015, is designed to recognise the use of creative marketing and promotions techniques, and to reward those businesses that have used innovative thinking while developing their communication strategies.
mc square is delighted to have been successful in being recognised for their innovative marketing activity, as the appointed marketing agency of Poppies. Having been finalists in this category in 2014, both client and agency are ecstatic to have clinched the award this year and named the top for marketing innovation in the whole of the United Kingdom in 2015. mc square has been involved with Poppies since they opened their first restaurant almost 4 years ago in Spitalfields, London, developing and implementing branding, communication and social media marketing strategies which have played a major part in helping them also win the award for the Best Independent Fish and Chips Restaurant in the UK in 2014.
Managing Director of mc square, Michael Cuschieri says, "We work very closely with the Poppies management team who have an amazing product that we just simply want to share with the public. Our aim is always to try and improve the way we communicate and promote the brand. This is achieved both internally through the staff and customers while they are enjoying their Poppies experience and externally through various online and offline channels."
Pat Newland, owner of Poppies Fish & Chips, said: “Here at Poppies we do the whole shebang and thanks to mc square every channel is immersed in branding. Specially designed newspaper is a major element of our identity so we make sure that we use it consistently wherever we can. Customers are even getting their fish and chips served up in newspaper with edible ink!”
Cuschieri added “Together with Pop and the team we continually think of different ways that will make them stand out from the crowd. We are specifically pleased with the way that we have grown and engaged with our online audience. This has not only been with our interactive website but particularly with the use of key social media channels like Facebook, Twitter, Pinterest and YouTube. On Facebook alone -PoppiesFishandChips - we have over 4200 genuine people liking the Poppies Fish and Chips page and over 3500 followers on Twitter ( Offline marketing has also played a role, especially in Camden with the high street lamppost banners signposting the location of the restaurant. You can't miss them! One unique branding, advertising and promotional tool we introduced this year was Poppies’ own London black cab, used to make food delivery to customers. The cab, wrapped completely in Poppies’ famous branded newsprint has become a popular fixture with customers who love to be photographed beside it or even in the driver’s seat”.
Guests visiting either the Spitalfields or Camden Town restaurant simply love the food and the whole Poppies experience, complete with all the 1940s memorabilia and music. We have so many diners posting pictures of their fish and chips and saying how tasty the food is, how they love the “Poppettes” (waitresses) dressed in 1940s land girl outfits and the great service that they receive. We have also engaged with local businesses and even invited the Chelsea pensioners for a free meal and live music- when we opened our new Camden restaurant – which they thoroughly enjoyed.
Commenting on the win, Paul Williams, CEO at Seafish, said: “Poppies Fish & Chips stood out for their innovative marketing strategies and unique creations throughout the judging process. I would like to offer my warmest congratulations and wish them the best success in the future.”
Mike Wallace, part of the Q Partnership Marketing Team said of the win “With an effective and unique approach to their company marketing, Poppies Fish & Chips is a deserving winner and I wish them every success in the future.”
All in all, Poppies Fish and Chips is an amazing brand to be working with as it continues to grow, and we thank the owners for allowing us to be a part of their success. Thanks also to Seafish and the Q partnership for sponsoring this award.
Issued by mc square marketing
For any further information on mc square marketing and Poppies Fish and Chips please contact:
Michael Cuschieri - 07930 131921 | 020 8367 5659 michael@mcsquare.co.uk |marketing@poppiesfishandchips.co.uk
No comments:
Post a Comment